Making savings in set-up and operational costs. You don’t need to rent high street premises, pay shop assistants or answer a lot of pre-sales queries.
Reducing order processing costs – customer orders can automatically come straight into your orders database from the website
Reaching a global audience, thereby increasing sales opportunities.
Competing with larger businesses by being able to open 24 hours a day, seven days a week.
Using your online shop as a catalogue for existing customers.
Improving your offerings using the data gathered by tracking customer purchases.
Attracting customers who would not normally have investigated your type of high street outlet.
Being able to receive payment more quickly from online transactions.
